Les Monts | Website Design
Client
Les Monts
Year
2024 - Present
SKILL SETS:
*Brand Strategy
*Creative Direction
*Art Direction
*Marketing
*Adobe Creative Suite
PROJECT BRIEF:
Design a compelling and user-centric website for Les Monts that deepens emotional engagement and mirrors the passionate connection customers feel with our eyewear products.
PROJECT DESCRIPTION:
Developed www.lesmonts.com leveraging user-centered design to create an immersive, emotionally engaging digital experience that elevates the brand beyond a standard storefront. From initial research and goal-setting to wireframes and high-fidelity prototypes, I balanced usability with compelling storytelling and striking visuals. Through rigorous testing and user interviews, I identified key insights to refine the experience. Collaborating closely with engineering and project management teams, we delivered a visually stunning, technically precise platform on time and within budget. Beyond its aesthetic impact, the site has strengthened B2B and D2C relationships, fueling the brand’s global expansion and growth.
Goals:
Prioritize an intuitive and engaging user experience
Evoke the same emotional response users have when interacting with our eyewear
Reflect the brand's values, style, and craftsmanship through visual and interactive element
Target Audience:
Artistic, sophisticated, and fashion-forward individuals inspired by the aesthetic and ethos of Jacques Marie Mage, seeking unique, high-quality eyewear with a strong brand narrative.
Deliverables:
Conceptual and visual design mockups (including user interface and experience themes)
Design prototypes for review and feedback
To me, sunglasses transcend traditional accessories. Worn on the face, they are one of the first things people notice about us—an instant reflection of our identity. Sunglasses are deeply personal and powerful extensions of ourselves, offering a transformative experience for those who choose to indulge. They create a sanctuary—a fleeting escape from an intrusive world, a subtle way to mask emotion, or a catalyst to elevate confidence. Yet, these very qualities that make eyewear so meaningful also make it challenging to sell online. It’s understandable—without the ability to try on a frame, how can you be sure it will fit? How can you be certain it will complement your face shape? Or convey the impression you wish to project?
Ultimately, the challenge with www.lesmonts.com was to cultivate sufficient confidence in prospective customers, encouraging them to make a substantial financial commitment to our eyewear—despite the absence of an opportunity to try the frames on in person. To overcome this, I focused on creating an inspiring design and creative direction, grounded in strong UX principles, with easy, intuitive navigation. The website seamlessly blends captivating storytelling with striking, detailed product images—honest and engaging—that connect with visitors. It’s designed to make the sunglasses feel tangible and immediate, as if they’re right in front of you, ready to become part of your personal story.
Les Monts | Social Media Design
My Instagram page is a reflection of Les Monts’s soul—a canvas where sophistication meets inspiration, and where every detail speaks the language of our brand. I approach this with the utmost seriousness, understanding that each post must evoke emotion, tell a story, and uphold the aesthetic integrity that defines us.
To achieve this level of precision and harmony, I craft a high-fidelity prototype using Adobe Illustrator. This meticulous process allows me to visualize the entire Instagram feed months in advance—how it will read, feel, and resonate with our audience. By doing so, I ensure that today’s posts seamlessly harmonize with tomorrow’s, creating a cohesive, inspiring narrative that embodies our timeless ethos.
This curated approach guarantees that every image, every caption, and every detail is aligned—delivering a visual experience that is consistently striking, deeply inspiring, and unmistakably Les Monts.
