BMW i3 / i8 Commercials
Client
BMW
Year
2014
SKILL SETS:
*Brand Strategy
*Graphic Design
*Creative Direction
*Art Direction
*Marketing
*Adobe Creative Suite
PROJECT BRIEF:
Develop two engaging holiday-themed commercials for BMW that emphasize the innovative spirit of the BMW i Series. The campaigns should showcase the future's arrival through the eyes of a child, capturing a sense of wonder, hope, and imagination.
PROJECT DESCRIPTION:
As Junior Art Director, I played a vital role in bringing these BMW commercials to life. Before filming, I was responsible for creating pre-production decks that included art direction, scripts, storyboards, and other materials to ensure all teams were aligned and prepared for the shoot. During production, I provided feedback and design guidance, while supporting the director on set to help bring his creative vision to the final spots.
Spot I : Rocket Ship
Before each BMW commercial shoot, I produced detailed pre‑production decks in Adobe InDesign that defined strategy and creative vision. Tailored specifically for BMW, the decks included storyboards, mood boards, wardrobe concepts, and shoot schedules. As Junior Art Director at The Vault, I created these planning tools to ensure seamless alignment with BMW and to guide the project’s creative direction.
