Amazon | Fire HD Commercial
Client
Amazon
Year
2015
SKILL SETS:
*Brand Strategy
*Graphic Design
*Creative Direction
*Art Direction
*Marketing
*Adobe Creative Suite
PROJECT BRIEF:
Develop a light-hearted commercial featuring Jalen Rose’s playful inner monologue to showcase the versatility and durability of Amazon’s new Fire HD tablet. The ad should leverage Jalen’s charisma to connect with a wide audience, emphasizing how the device can handle any situation with ease and resilience.
PROJECT DESCRIPTION:
As Junior Art Director at The Vault, I helped develop and execute an Amazon commercial by producing detailed pre‑production assets—art direction concepts, scripts, storyboards, and production plans—tailored specifically to Amazon’s brand. I ensured seamless coordination across teams and, during production, provided design guidance and on‑set support, collaborating closely with the director to translate the creative vision into the final spots.