Les Monts | Brand Guidelines / Design System
CLIENT
Les Monts
YEAR
2024 - Present
SKILL SETS:
*Brand Strategy
*Design Systems
*Graphic Design
*Creative Direction
*Art Direction
*Adobe Creative Suite
PROJECT BRIEF:
Create a comprehensive brand guidelines and design system that would establish visual consistency across all customer touchpoints for Les Monts. The objective is to distill the brand’s refined yet modern identity into a flexible toolkit that could guide both internal teams and external partners.
PROJECT DESCRIPTION:
I developed comprehensive brand guidelines and a scalable design system for my label, Les Monts, defining logo usage, color palettes, typographic hierarchy, image treatment, and tone of voice. I built reusable design components and rules for digital and print, then applied the system across marketing collateral, packaging, web, and social templates to ensure consistent execution from e‑commerce to campaign storytelling. My approach balanced strategic clarity with elevated design sensibility—precise yet flexible—so the guidelines felt both aspirational and pragmatic. The result was a unified visual and verbal framework that strengthened Les Monts’ brand equity and enabled coherent storytelling across channels.
